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How Luxury Brands Use Commercial Real Estate in an Alternative Way

Pop-up stores are short-term leases that can be as long as a season and as short as a few days unlike traditional retail leases that are often at least five years in length. Pop-up tenants supply pre-fabricated interior decor or use existing spaces mostly in their as-is condition. The shorter lease lengths and minimal construction costs allow brands to keep expenses low while having a physical presence when it's most important to connect with customers. Here's an interesting article about how luxury companies use pop-up stores in special locations to define their brands.

The Givenchy pop-up store in Porto Cervo, Sardinia. Photo Credit: Givenchy

At REC, we help our clients use commercial real estate to achieve their business goals and don't shy away from unconventional strategies that can be a win for all parties involved. How can we help you use commercial real estate to define your luxury brand?

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How Luxury Brands Use Commercial Real Estate in an Alternative Way

Pop-up stores are short-term leases that can be as long as a season and as short as a few days unlike traditional retail leases that are often at least five years in length. Pop-up tenants supply pre-fabricated interior decor or use existing spaces mostly in their as-is condition. The shorter lease lengths and minimal construction costs allow brands to keep expenses low while having a physical presence when it's most important to connect with customers. Here's an interesting article about how luxury companies use pop-up stores in special locations to define their brands.

The Givenchy pop-up store in Porto Cervo, Sardinia. Photo Credit: Givenchy

At REC, we help our clients use commercial real estate to achieve their business goals and don't shy away from unconventional strategies that can be a win for all parties involved. How can we help you use commercial real estate to define your luxury brand?

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