Pop-up stores are short-term leases that can be as long as a season and as short as a few days unlike traditional retail leases that are often at least five years in length. Pop-up tenants supply pre-fabricated interior decor or use existing spaces mostly in their as-is condition. The shorter lease lengths and minimal construction costs allow brands to keep expenses low while having a physical presence when it's most important to connect with customers. Here's an interesting article about how luxury companies use pop-up stores in special locations to define their brands.
At REC, we help our clients use commercial real estate to achieve their business goals and don't shy away from unconventional strategies that can be a win for all parties involved. How can we help you use commercial real estate to define your luxury brand?
Pop-up stores are short-term leases that can be as long as a season and as short as a few days unlike traditional retail leases that are often at least five years in length. Pop-up tenants supply pre-fabricated interior decor or use existing spaces mostly in their as-is condition. The shorter lease lengths and minimal construction costs allow brands to keep expenses low while having a physical presence when it's most important to connect with customers. Here's an interesting article about how luxury companies use pop-up stores in special locations to define their brands.
At REC, we help our clients use commercial real estate to achieve their business goals and don't shy away from unconventional strategies that can be a win for all parties involved. How can we help you use commercial real estate to define your luxury brand?